5/15/2008Posted by tb4
"This Could Get Ugly"
New ads fro Power Horse energy drink from the advertising agency Saatchi & Saatchi out of Auckland, New Zealand and art director Anthony Hatton. The line "This could get ugly" is so good it makes you think off all the stuff that could go wrong with each situation. I especially like the kindergarten one because I know how crazy little kids are when they get a bit to much energy. Although all the very subtle things going on in the prison one, I think, make it the one with the best art direction.