Posted by tb4

"Cancer. If it takes too long to find it, it may be too late."

Great ad from the advertising agency MatosGrey out of São Paulo, Brazil and creative directors Silvio Matos and Leandro Castilho. I still have not found the word cancer in any of these ads. Definitely an ad that you may pass over fairly quick while looking through a magazine or a paper, but that will bring you back to look at it over and over again.


jeff said...

In all three images the word "cancer" appears approixametly two-thirds of the way down on the right side and is written from left to right.