Why Me?

I really like these ads for Earth hour from the advertising agency Leo Burnett out of Sydney, Australia and art director Nils Eberhardt, simple yet very effective ads. Earth Hour is an annual international event created by World Wildlife Fund (WWF), held on the last Saturday of March, that asks households and businesses to turn off their non-essential lights and electrical appliances for one hour to raise awareness towards the need to take action on climate change. It was pioneered by WWF Australia and the Sydney Morning Herald in 2007, and achieved worldwide participation in 2008.

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