5/05/2008

Ligy Laundry Powder

Posted by tb4

"Instant white."

This is an ad from Ligy Laundry Powder from the advertising agency WhyCreative out of Beijing, China and creative directors DongHao and Kelvin Lai. How freaking over the top is this.

7 comments:

teka said...

They took it way too far with this ad! That is horrible!

Anonymous said...

Can never go "way to far". I get it, but it's like, eh, what-ev. Clever, but one-liner.

Le Fiffre said...

Blowback -- not good.

Aaron said...

I love it when advertising people take things too far. It's much more interesting than the usual children and puppies dross that gets shoved down our throats on a daily basis.

Lucky said...

I'd usually love to see edgy imagery in advertising much like Aaron but this one is grossly inappropriate and just terrible. Maybe it's just the fact that it's obviously an American soldier.

I don't think the target audience cares all that much though. Just as my sour feelings on it would be almost nonexistant if it were a chinese soldier.

pileofblogs said...

the guys arm looks really short.

McKack said...

Good commercial. I like how they aren't affected by whiny people that need to be shielded from reality, popping Xanex, living in a perfect imaginary world...