"Love" is a self-initiated project, by London based designer Matthew Croft. The project had one aim to communicate something which is felt yet inexplicable - the ethereal quality of love, in a simple and engaging manner.
Check out Matthew's site for the rest of his work and a few more photos from this project. I really enjoyed that he added a bit of his design process in the images. All the different fonts that he went through to get to the final font for "Love," definitely add to the idea of the labor intensive nature of creating a typographic form.