I love the MoMA store they always have some of the most fun and innovative stuff. The flexible measuring cups by Ken LeVan are no exception to this. Awesome functional design is very much at work in these, and they are definitly very cost friendly at only $26.
"Flexible Measuring Cups by Ken LeVan, 2008via
Made of translucent silicone, these nested measuring cups allow you to form a spout anywhere along the flexible rims for precise pouring. The textured surfaces provide a secure grip, and two clear measurement windows allow you to view the contents. The large size may also be used as a mixing bowl. Microwave- and dishwasher-safe. Set of three. Capacity: one, two, and four cups."