Posted by tb4

"Introducing the anti-handshake E-520."

Nice idea for an ad from the advertising agency Turn Creative out of Hong Kong and creative directors Tony Hon and Stephen Chan. This ad has a very nice idea behind it, I just think the art direction leaves a bit to be desired. I don't know what it is but the shackles on the arm just don't look real, maybe it is the shadows that have been placed on them. I don't see why you would just go out a models arm to a wall and be done with it, it would have turned out a lot better than the composite they put in this ad.