6/04/2008

Havaianas

Posted by tb4

"Will people look down when you talk? Probably if you wear Havaianas. Definitely if you don’t brush your teeth."
"Think twice about that boob job. Imagine looking down and not being able to see your Havaianas."
"Men: buy a pair. Women: buy a pair. Metrosexuals: wax your big toes and buy a pair."
"Many colours. Or many shades of grey, if you are colour blind."
"If colour didn’t draw attention, post-its would be white."

Absolutely beautiful ads for Havaianas sandals from the advertising agency Almap BBDO out of São Paulo, Brazil and art director Bruno Prosperi. The visuals are wonderful and what could almost get lost amongst all the artwork are the great tag lines. My favorite is the last one "If colour didn’t draw attention, post-its would be white." Seriously has anyone ever seen a white post-it note because I sure haven't.

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