5/14/2008

Brita water filtration pitchers

Posted by tb4


"Last year 16 million gallons of oil were consumed to make plastic water bottles"

These ads were put together by the advertising agency DDB out of San Francisco, USA and art director Dustin Smith. The ads get their point across fairly effectively, but it just seems that there is something lacking in them, but I don't know what it is. Maybe it is the expressionless models, I would think you would have a look of disgust on your face if oil was coming out of your mouth.

6 comments:

Tizz said...

It would be intresting to see what it would of looked like if they did have a disguested expresion, but something about the lack of expresion i think focuses you more on the point of the oil etc.

These would be prety bad ass as a motion advert actualy, could do alot with it.

Knutzola said...

Maybe the artist is showing the don't care attitude adopted by most water consumers,Whose thinking about these things when purchasing water...Really cool ad though..

and as Tizz said it would certainly be better as a motion Ad...

Fake Plastic Fish said...

Maybe they are conflicted because they know that even though they are saving the oil from the water bottles, they are not saving the oil from the plastic BRITA filter cartridges that are destined for the landfill.

This campaign is a bit disingenuous since The Clorox Company has not provided a way to recycle the catridges as the BRITA company in Europe has done.

Please visit http://www.takebackthefilter.org to sign the petition and get more information. We're collecting used BRITA filters to send to Clorox en masse!
 

Anonymous said...

the motionless faces are perfect like that. it shows that people don't think about the fact that they are consuming oil.
But it happens with all its consequences...

Tony said...

I don't think filters use up as much oil as the dozens and dozens of water bottles consumers use every year. C'mon, environmentalists - pick your battles. Not all plastic is bad. Kind of like you people who own a Prius and think driving a car is actually HELPING the environment. Take the damn bus.

Anonymous said...

I think I would rather have water in the plastic bottles than sodapops.
Much more oil was wasted to carry those sodas. And if the water from the sink didn't taste like chlorine, people wouldn't buy the bottled. And if they would buy the reverse-osmosis sink filters they wouldn't waste space in the fridge.