Absolutely fantastic art direction for these new ads from Absolut vodka. These ads are from the advertising agency TBWA\Chiat\Day and art director Megan Williams. I'm not completely sure you would understand these print ads unless you had seen the TV ad for it, check it out here it is spectacular. Regardless of any of that the visuals are wonderful and the art direction was great for these pieces.
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I guess, the ad want to say: The flavour is so real, that fruit is kind a teleported to the glass and makes it explode.
Surelly, great visual conseption.
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