4/03/2008

CONAC

Posted by tb4


"Smoking isn't just suicide. It's murder."

Very nice, effective, and powerful ads from advertising agency Draftfcb + IDB and creative director Rodrigo Gómez. These are for the Chilean Corporation Against Cancer, what do you think did they go to far in these ads. Are the images just a little bit to brutal, was there a better way to get this message across, leave your thoughts in the comments.

12 comments:

Reavel said...

I think they are perfect and deliver pretty well the message. It is time to be brutal against smoking and the effects of second hand smoking in others. Agressive YES. Effective, Totally.

Anonymous said...

I love the effect of this poster in the design aspect.
But its brutal and unecessary...
If Smoking is beeing compared to murder, then there's no hope for us human for whatever is related with people and the frontiers between the self space and the others.
Why don't they try to do the same with the car smoke or the polution from factories.
I have friends that smoke and dont have a car..so as I see it, they are doing much better for the environment.
We humans, need to find barriers for what is and what isn't..otherwise it's to easy to do things like this were we play with strong feelings for selfish causes.

Anonymous said...

I agree that polution from cars and factories is on a much larger scale, however... and those fumes also often feel like they are making me sick. However a cloud of cigarette smoke has a much more painful effect on the sensative lungs. Especially when somebody lights a new one within several feet and the wind is in your direction...

And for me it's extra bad, because of bronchial hyperresponsiveness.

Aaron said...

I think they are effective in showing how children can grow up in a home where their health is depleted by their parents smoking indoors. They are helpless in this situation and I don't think you can compare this to pollution by factories.

Diane said...

I think these really get the point across. It may not be murder, but studies have shown that kids who live in households where there are smokers that they are more likely to develop asthma then children who live in a smoke-free home.

Hard-hitting, brutal? Perhaps, but someone needs to do it.

Anonymous said...

The design is simply stunning (photography calls to mind Loretta Lux), BUT--

When are we going to wake up and realize that the addiction problem in our country is not cigarette smokers and how they affect the people they come in contact with, but alcoholics and the lives around them they ruin?

When was the last time you heard about a parent who is a smoker ruining their child's formative years through being addicted to nicotine? When was the last time you heard about a parent who is an alcoholic NOT ruining their child's formative years?

No one is arguing that cigarette smoking is healthy for you or your child, but barely 10% of the government funding going towards nicotine awareness ads goes towards raising awareness of alcoholism. Our priorities are far off.

Kiriel du Papillon said...

A friend of mine who has never smoked is now slowly dying of emphysema because his parents smoked when he was a child.

I believe that people have the right to smoke if they want to. But they do not have the right to make me smoke with them, and they certainly do not have the right to poison innocent children. Nothing makes my blood boil more than seeing parents driving in a car with children, windows wound up, smoking a filthy fag.

Anonymous said...

I don't understand why people are questioning the tactics of these adverts, are they to brutal for their purpose - I don't think so at all.

With regards to the arguments about factories and car users. Surviving in modern society without using these amenities is essentially impossible. consumers aren't being given much of a choice in many areas at the moment, although it is changing and in 10 years maybe that will be a valid argument, and there will be adverts showing similar subject matter for petrol cars etc. The computers we are typing these comments on has contributed to the pollution so it just appears rather hypocritical to blame consumers without a choice in my view.

But its not like smokers don't have a choice, they know the risks. Its blazoned over 2/3 of the packet. And they CHOOSE to continue doing something that is guaranteed to harm others around you and can result in death. If they don't like the consequences that these adverts imply then they shouldn't smoke, end of. Don't blame an advert for your lack of consideration.

dani said...

Wow, this really caught my attention. Whether you can relate smoking directly to murder of small children or not, it certainly gets me feeling really guilty if I were to smoke in the presence of others. The concept is akin to addressing our global air pollution problem ... like, if we were to think of the atmosphere as a giant plastic bag that entraps all our auto and industrial smoke, we might escape the general idea that the atmosphere is just infinite space.

Naive Amoeba said...

It's a beautiful advert, but I still think it's just a matter of propaganda and I think it's wrong. Essentially trying to scare people into not smoking using horrible shock tactics.

Anonymous said...

I think these ads are very effective and they are not too brutal at all.
As anonymous said unlike cars which do actually help us to get around smoking does not help anyone yet it harms everyone!
Smokers should know what their smoking is doing to people and children around them and if they dont like what they see then hopefully they will quit and the rest of us will not have to suffocate from their smoke

Anonymous said...

No it did not go too far. It's an ad. It's suppose to make an impression, dramatize and exaggerate, to create buzz. This is a strong ad, visually and concept wise. Smoking CAN kill. Some people argue how associating smoking with murder is too much. But c'mon people, it's an ad, it's a metaphor, do not challenge an ad's dramatization. It sends the message across very well.