3/05/2008

World AIDS Day

Posted by tb4


Funny ad from Cream out of Athens, Greece and creative director Fotis Georgiou. Pretty solid ad for a great cause, but the execution is a little bit lacking the grim reaper just doesn't look like he belongs in that location. Maybe it is the shading or the blending, I don't know but something is throwing the illustration off a bit. If the execution had been little bit better it would have been a really good ad. Regardless of any of that it is an ad for a great cause, learn more about the day at www.worldaidsday.org.

cream

3 comments:

Erik said...

- Nice ad.. yeah, but I see your point too. My guess is it's the shadowing below... such a dynamic highlight, yet with that light, one would expect a little shadowing beneath him... could try things together a little more...

Anonymous said...

I just keep expecting the tagline, "Give Death The Slip!"

PeSsImIsT said...

I agree about the lighting. It's a bit off. However, great concept and illustration.