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I really like this ad from the advertising agency Intermarkets out of Dubai, UAE and creative director Ian Rowland Gerry. This ad definitely gets its point across to the viewer.
I think the concept behind the ad is, "why do smokers choose to smoke while knowing the consequences" and "why would a person choose do something when he/she has been warned."
I don't think the logic's faulty. Ok, so it's an advert for the UAE so you're maybe saying that it would be pointless telling someone who lives in a super-heated desert not to drink water, but I live here and I think the logic's perfect for the sensibilities of the region. Please back up your statement with SOMETHING or you'll just come across as a blustering ham - which I'm sure you're not. Julio Iglesias would know where to begin...
4 comments:
I really like this ad.
I wish smokers wouldn't be so naive.
Speaking of being naive, previous commenter:
The logic in this ad is so faulty that I wouldn't know where to begin.
How is it faulty?
I think the concept behind the ad is, "why do smokers choose to smoke while knowing the consequences" and "why would a person choose do something when he/she has been warned."
I don't think the logic's faulty. Ok, so it's an advert for the UAE so you're maybe saying that it would be pointless telling someone who lives in a super-heated desert not to drink water, but I live here and I think the logic's perfect for the sensibilities of the region.
Please back up your statement with SOMETHING or you'll just come across as a blustering ham - which I'm sure you're not.
Julio Iglesias would know where to begin...
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