Really effective billboard advertisement by Cultivator advertising & design. The ad is for giversneeded.org, the website for the Denver rescue mission. Cultivator used pictures of men, women, and children who are homeless to create the word homeless. Over a weeks time they gradually removed the pictures forming the "less" part of the display until they were left with just the word "home." I think it is an extremely effective ad that does a really good job of getting its message across to the average person.
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1 comments:
I drive by this several times a week, and until "LESS" completely disappeared, I thought I was crazy because it always seemed slightly different. Anyway, excellent billboard.
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